Generation Logistics, a government-backed campaign, aims to promote career opportunities to Generation X
The Department for Trade are backing a new recruitment campaign, Generation Logistics, with £345,000 government funding. Industry supporters have contributed an additional £350,000 and the campaign is backed by 24 private sector sponsors and 15 trade bodies.
The official launch took place at Multimodal 2022 Show in mid June at the NEC in Birmingham. Co-ordinated by the Chartered Institute of Logistics and Transport (CILT) and Logistics UK, in partnership with the Department for Transport, the campaign has already gained significant support and sponsorship from a wide range of businesses of all sizes from across the logistics industry.
By shining a spotlight on the skilled, complex nature of the UK’s interconnected logistics industry, as Phil Roe, President of Logistics UK explains, the campaign aims to attract, identify and develop a new and diverse generation of talent to fill vacancies industry-wide and future-proof the sector:
“Generation Logistics will provide our industry with the capability to attract and retain the skilled and ambitious workforce which it needs as our role in society continues to flourish,” he explains.
“After the recognition of our workforce as key workers during the COVID-19 pandemic, it is critical that we protect and enhance our talent pool to keep our sector developing and thriving to support all sectors of the economy; Generation Logistics will give us the opportunity to do just that, by attracting and retaining the very best talent from across the country.”
The Secretary of State for Transport, Grant Shapps MP, is delighted that the government is supporting the campaign:
“I am proud to confirm government support for the Generation Logistics campaign. The pandemic has once again demonstrated the strategic importance of supply-chains and their associated workers. Their work to keep the UK moving was exemplary and I have nothing but admiration for those unsung heroes who keep the UK trading, keep food on our shelves and provide our factories, shops, hospitals and schools with the supplies they need. Logistics workers make a substantial difference to our lives, every day. Read more from Multimodal’s article >
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