Mobile commerce is booming, which means right now your potential customers are browsing and discovering new brands via their smartphones.
Online sellers not investing in this channel risk missing out on a lot of sales… Fortunately, this dedicated guide produced by our partners, DHL, is packed full of mobile commerce insights and tips to help your business turn the scrollers into loyal, paying customers.
What is M-commerce?
M-commerce (or mobile-commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. It’s a booming market: in 2021 alone, global mobile commerce revenue hit US$3.5 trillion.
Why is it so important for online businesses?
In 2021, 72.9% of global e-commerce sales came from mobile!
Customers of every demographic now use their smartphones to discover, research and buy products, which means online businesses like yours should be making m-commerce a central part of their sales strategy.
If your e-commerce website is not mobile friendly, then you can wave goodbye to a significant portion of sales. Consumers want the mobile shopping experience to be seamless, and to be able to complete their purchases – including payment – in a few taps. If they can’t, they’ll simply abandon their carts. Read more from our partner, DHL’s article >
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